Wednesday, April 28, 2004

Towards a car-free environment?

The Norman Baker anti-car campaign takes another turn this week.

Not content with raising the tax on 4X4s and stopping them being used on the school run, Norman's now asking questions about the advertisement of car speeds in Monday's Hansard:

'Norman Baker: To ask the Secretary of State for Trade and Industry if she will take steps to prevent car advertisements from referring to maximum speed levels achievable where these are in excess of the national speed limit. [167766]

Mr. Timms: The rules under Section 48 of the Advertising Standards Authority (ASA) Committee of Advertising Practice (CAP) Code already provide such safeguards for motoring advertising.
Section 48.3 states:
"Marketers should not portray speed in a way that might encourage motorists to drive irresponsibly or to break the law and should not condone irresponsible driving."
Section 48.2 states:
"Marketers should not make speed or acceleration claims the predominant message of their marketing communications. However it is legitimate to give general information about a vehicle's performance such as acceleration and mid-range statistics, braking power, road-holding and top speed."

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