Thursday, June 17, 2004

Shameless publicity

Nothing surprises me anymore. Nothing. Any event is used to exploit a product nowadays. How else to explain this new fitness class at the 'Football Goal Celebration' workout at High Holborn's Gymbox?

If you don't believe me, here's the blurb from Urban Junkies:

"From the standard moves of punching the air, double high fives with fellow team mates and group hugs, to the more 'individual' post goal shenanigans of wild cards such as Robbie Keane, Julius Aghahowa and Lomana LuaLua are all incorporated into the 45 minute workout.

"Performed to a mega mix of football anthems the class claims to burn twice as many calories as two step aerobics sessions done back to back. Which is useful considering all that beer you'll neck watching the real matches."

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